Posts tagged brand

Site & Blog migration planned

The current hardware and platform running Don’t Panik has been around for two years now. It’s getting a bit overdue for a refresh. New stuff is planned and an upgrade is in the works. Unbelievably, Don’t Panik has been around since 2004. That’s 7 years of non-stop blogging and availability. Migration and upgrade is scheduled for mid-September.

We’re also moving off the Serendipity platform that runs this blog since 2004 to WordPress. No big reason why other than a couple of new projects coming up will be based on WordPress and as a result, I might as well put everything on a common platform.

The ones that don’t come back are more important!

During World War II, Allied bomber losses were high, so the powers that be demanded a fix. The engineers set out to eyeball every bomber they could, gathering great statistics for each bullet hole. After a long study they decided to add more armor plating to the areas that had the highest concentrations of holes. A bit after these improved planes were deployed, they received some startling news: more planes were going down than before. At this point I thought, “Did they make them too heavy?”

Then the light bulb went on for someone: they had measured every bullet hole in every plane at their disposal, but they’d failed to realize it was the ones that they did not have access to that mattered. It was the ones that did not return that needed to be scrutinized. They needed to improve the armor in the places that the returning planes had no bullet holes.

Sounds like it might generally relate to product marketing, and user studies: go investigate the customers that don’t return for seconds, i.e. upgrade. After all, if I don’t return to buy another product from you or upgrade say my first generation product to your newer product, you gotta find out why. Let’s see how many organizations actually to do this!

Palate Palette Wall

A day in brands…

You know people write blogs to communicate their daily occurrences and other events. Many also share what they do, what they eat, what they like and more. I decided to do an average day in Brands. Heh, I did a second major in marketing! Anyway, brands are more than logos but for brevity, I’m using their logos (or icons) here. Do note that this is just averaging out the weekdays (no weekends) and this is definitely not listing down every single brand I use on a daily basis — I mean, that will be way to long considering this list is already long. Just thought this was a good idea after seeing this. How about the rest of you?